Dove
Named by AI more than any rival in its set.
Cited by it least of all.
AI already knows your name.
It isn't linking to you
on the words that aren't your own.
Google's AI Overviews already decide who gets found for UK skincare searches.
Third of six, closing in.
Organic Discovery Score, out of 100 — six tracked UK skincare brands, six months to October 2026.
Chosen leads. Understood lags.
Chosen is the highest score of any brand tracked — driven by the largest brand-search demand in the set. Topic footprint and category reach are what's holding the overall score back.
Named first by AI. Cited to someone else.
Dove's AI Share of Voice leads the set at 31.7%, the highest of six brands checked. But only 14% of those mentions turn into an actual link to dove.com — against roughly 99% for Nivea.
Named by AI. Linked through Boots.
Google's AI Overview names Dove directly — "Best Affordable Drugstore: Dove Summer Revived Gradual Tan Lotion."
The same AI Overview, searched using Dove's own name, discusses Dove's product lines directly.
Same product. Two versions of the same search. Only one sends the click to Dove.
Check the internal link, not the content.
Dove's own product page already ranks on the branded search. The matching non-branded version of that query currently sends the click to a retailer instead.
What happens when that pull gets pointed at the words Dove doesn't own yet?
Dove
Happy to walk through what's driving this.